Designing the Future
Metaverse AR concept app
Platform: AR/XR APP concept
Year: 2020-2021
My Role: UX/UI Design Lead
The goal: Create an advertising app that will engage users and create new revenue streams for advertisers, media owners and operators.
Research and ideation
Based on the provided documents, we conducted extensive research and ideation. As a concept app, I developed a phased implementation plan. In phase one, we focused on core functionalities, with phase two introducing advanced features.
Our research revealed that the primary users would be young people, so I added social features to make the app more engaging. The goal was to create an app where users can shop, seek opinions, and take friends on virtual shopping trips.
Mapping ideas
After the research, I moved on to mapping features and ideas. I was planning user interaction and app architecture.
Storyboarding
The storyboard was crucial in aligning with the client. It visualized features, highlighted user interactions, and provided a comprehensive understanding of the app flow and its full potential.
User flows
Several scenarios represented by user flows allowed us to discover a few new ways of using the app.
