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Designing the Future
I specialize in designing immersive experiences across mixed reality (MR), extended reality (XR), and web and mobile platforms.
My approach involves deeply understanding each project to craft comprehensive user journeys, storyboards, and business strategies. This alignment with project goals ensures effective design decisions.
Passionate about continuous growth, I stay at the forefront of industry trends, constantly honing my UX skills and understanding of psychology and human behaviour.
Behavioral design
Behaviour design with scenarios is crucial for intuitive UX in VR and mobile applications. Scenarios guide user interactions, illustrating navigation, goals, and challenges. This helps designers optimize interfaces for a seamless user experience.
Psychology
By understanding how the human brain works, we can create interfaces that align with natural user actions and decisions, making predicting and guiding behaviour easier and enhancing the overall user experience.
UX Governance
A structured UX design approach ensures consistency, quality, and user focus across an organization. It sets standards, guidelines, and best practices, aligning projects with company goals and user needs, maintaining a unified design language, and supporting continuous improvement.
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